Event branding

The Solomonov Event was a fall event hosted by Women’s Philanthropy that centered around Israeli food's cultural and spiritual influence. This interview-style talk featured award-winning chefs Michael Solomonov and Steven Cook while being moderated by Joan Nathan. Various dishes from the cookbook Israeli Soul: Easy, Essential, Delicious were prepared for the attending guests. When attendees signed up for the event they were also sent special recipe cards not featured in the book.

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Illustration & design

The National Association of Realtors (NAR) is an organization that provides resources for everything real estate-related. Their help extends from first-time buyers to annual accreditation for realtors. With both a profit and nonprofit sector, the variety of work ranges depending on the audience. Requested items include, but were not limited to, print material, social graphics, promotional items, and web graphics.

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Branding

Israel Your Way is an established program within The Jewish Federation. The overall program is for Jewish individuals who want to travel to Israel but are focusing on a specific experience such as business, environmental, cultural etc. An option for this specific mission is to travel to Berlin and explore Jewish life and how Jewish identity has impacted Berlin. A guide book was created and a mobile-friendly webpages.

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Social Media, Illustration

The National PTA is a nonprofit organization that advocates for children's education and well-being. It is the country's largest volunteer child advocacy association, focusing on promoting family engagement in schools, advocating for educational policies, and enhancing the overall learning environment.

I was tasked with creating holiday social media graphics. These images were used for different social formats and garnered a 100% increase in social engagement.

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Illustration

In my spare time, I enjoy engaging in personal projects. By doing these projects I stay up-to-date with software/trends and experiment with different styles in the form of lettering and/or illustration.

Event branding

This project is for a sponsored trip to St. Petersburg, Russia. The women attending are part of The Lion of Judah, they donate $5,000 or more to The Federation’s philanthropic campaign. Since these women are financially stable, the visual concept is chic faux-Parisian to show that Russia has more than just winter. Specific perspective images are used and give a nice depth of field. The different designed pieces include a postcard, a travel journal, and various web graphics. I designed the concept, and all the print and web items.

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Logo design, event branding

The American Conservation Film Festival is an annual event that showcases different documentaries and is held in Shepherdstown, WV. The core component of documentary films is to bring a different perspective to a specific topic. By using perspective photography and hexagonal structures, this central idea of documentaries is visually communicated.

Illustration

Flora Friday is a passion project series. As the name suggests every Friday (when able), I create an illustration based on a plant. It merges my hobby of being a “plant lady” while experimenting with illustration styles.

Motion graphics

Women in Science is a program focusing on the challenges women face within the STEMM career field. CRDF Global requested animated social media graphics to engage their audience with snippets of uncommon information and insightful quotes. The goal was to encourage the viewer to learn more with CRDF‘s downloadable pdf and virtual speaking sessions.

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Program branding

ConnectGen Fellowship is a series of classes and events that empower and promote Jewish social innovators. The entrepreneurs introduce their initial ideas and work with mentors and each other to refine their concepts. At the end, they present their finished concepts to the public and are given a grant to make these a reality. The ideas are centered around aiding the Jewish community and social initiatives. Pieces created include flyers, emails, and a launch book. I produced the concept, added detail to the illustrations, and designed all the print and web items.

—Client Work